Post by warner123 on Feb 26, 2024 22:47:29 GMT -5
Article marketing is an activity of disseminating online content (articles, commercial information, news) which has a triple objective: – Improve the company's online reputation by disseminating information on channels other than the institutional website (free press channels, blogs, sector portals, online magazines). – Increase access to the company website, both directly through links inserted within the disseminated content, and indirectly through improving positioning on search engines. – Increase access and visibility of the company website by maintaining the top positions in Google News. In Italy it hasn't taken root much, but in the most advanced countries in the use of the web it is routinely practiced by almost all companies.
However, its usefulness is now also established in Italy and cannot Uruguay Mobile Number List be missing from a correct and complete SEO strategy. The characteristic of article marketing campaigns, compared to their "sister" Online Press Office, is that different documents must be created to cover and monitor diversified sources. Obviously the texts cover the same concepts, but in such a way that they can be interpreted by users (and therefore by search engine spiders) as different articles. In this case the conveyance favors the quality of the source rather than the quantity. Since we normally know who manages the site or information portal where our article will be proposed, we will also know how it will be treated and can possibly intervene to make corrections.
Furthermore, we usually have the possibility to know if and how many links will be allowed to insert and if they will be of the "no follow" type (i.e. they are ignored by Google). Therefore we can well say that article marketing activity implies in-depth knowledge of online sources and a close and continuous relationship with those who manage them. So much so that we could also bring it closer to Online PR activities. A very important element is in fact the popularity that can be obtained through links from relevant and themed channels. It is these external links that point to the pages of our site that generally increase its "link popularity", i.e. the number (and quality) of links that point to a certain site. As we have seen in previous posts, this is one of the main factors taken into consideration by Google when assigning positioning in SERPs.
However, its usefulness is now also established in Italy and cannot Uruguay Mobile Number List be missing from a correct and complete SEO strategy. The characteristic of article marketing campaigns, compared to their "sister" Online Press Office, is that different documents must be created to cover and monitor diversified sources. Obviously the texts cover the same concepts, but in such a way that they can be interpreted by users (and therefore by search engine spiders) as different articles. In this case the conveyance favors the quality of the source rather than the quantity. Since we normally know who manages the site or information portal where our article will be proposed, we will also know how it will be treated and can possibly intervene to make corrections.
Furthermore, we usually have the possibility to know if and how many links will be allowed to insert and if they will be of the "no follow" type (i.e. they are ignored by Google). Therefore we can well say that article marketing activity implies in-depth knowledge of online sources and a close and continuous relationship with those who manage them. So much so that we could also bring it closer to Online PR activities. A very important element is in fact the popularity that can be obtained through links from relevant and themed channels. It is these external links that point to the pages of our site that generally increase its "link popularity", i.e. the number (and quality) of links that point to a certain site. As we have seen in previous posts, this is one of the main factors taken into consideration by Google when assigning positioning in SERPs.